(Part Two) Landing Press through Conscious PR with Maria Eilersen)
We’re back to talk about landing press through conscious PR with Maria Eilersen. If you missed part one of this conversation, click here.
Maria Eilersen is an award winning PR coach with over a decade of experience working across agency, freelance, and in-house roles in the industry, including heading PR for a multimillion dollar travel company & 350+ hours of yoga teacher training under her belt, Maria’s approach is grounded in both experience and a uniquely conscious view of PR.
Maria’s been featured in places like Business Insider, Yahoo News, pop Sugar, and More, and she was awarded Europe’s 2021 Impactful Founder of the Year by Acquisition International.
Today, Maria’s going to cover where to start in landing press when your business is new and you’re just venturing into PR for the first time. We talk about press kits, we talk about common misconceptions, and of course we talk about being intuitive and having conscious impact throughout it all.
Why do you love PR?
Maria: There are so many ways I could answer this question. Something that’s coming, been coming up for me a lot recently is kind of the abundance of PR. At its core, it’s really an abundant energy because it has this ability to amplify messages to so many people and impact on a mass scale which grows businesses really organically for free. That excites me every time I see someone witness that abundance.
I think the industry is kind of guilty of making PR a bit of like a scarcity driven field. Like, “you need to be glued to the media 24/7 or you’re gonna miss an opportunity” or like, it’s never enough coverage.
And I kind of adopted this abundance mindset with my clients, it was actually one of my clients who reflected that back to me. [She was] like,” oh, this feels really abundant.” Because I’m like, oh, you know, if you miss an opportunity, don’t worry. There are like tons of journalists, there are tons of publications.
Cilia: That’s such a good way to look at it. And also it made me feel a little relieved because I’m on the mailing list for Help A Reporter Out and I’m not really, maybe I’m ready for PR now, but I’ve been on that list for months and every time the email comes, I just delete it. I’m like, I don’t have the capacity for this right now. Just delete it, it’s overwhelming.
Maria: It’s like easy for it to be overwhelming, but it’s like, you know, you can skim through them and find the ones that are aligned. There’s an element of like trusting, like yes, it’s good to be checking them regularly, but also to kind of trust that you’ll check it when you need to. If you have other things that are going, yeah, that are more priority, then you know that’s what you need to be tending to.
Cilia: Last time that you were here, we heard a little bit a part of your journey where you even mentioned this right now about scarcity mindset and connecting with your intuition. For the people here that want that same to realize and connect to their intuition, what would you say to them?
Step One: Connect with your Intuition
Maria: My first instinct is to drop into the body. It’s maybe a very common simple answer, but you know, your intuition lives in your body. It’s a feeling. So if you’re not connected to your body, which is normal, because we’ve all been conditioned to disconnect, you will not be able to listen to that intuition.
The more you connect into the body, the stronger that intuition is gonna get and the louder it’s gonna get. But you need to kind of, quiet the mind because the mind is conditioned to be anxious and overthinking and what if, and blah, all this stuff.
There are so many different ways you can do that and obviously me being a yoga teacher, I’d recommend yoga. But any kind of movement, something that just like gets you out of your head. Maybe it’s just putting on a song that gets you to just like, you know, feel into your body doing some meditation, breath work, and doing that on a regular basis.
Then experiment with listening to that as opposed to what I normally do or as opposed to what my mind is doing or mind is telling me to do. And then you begin to create these new experiences that like affirm that your intuition is right.
Maybe you keep a note on your phone, like every time I listen to my intuition, what happened . And then whenever your mind is like, oh, this doesn’t seem right, then you can come back to that note and be like, well, actually look the last few times I listened, it worked out.
Yeah, it’s interesting how that, how that works. Like you can even think about the times that you didn’t listen to the gut feeling and then you realize like, oh, something bad happens every time I do that. It’s very interesting to reflect on something like that.
To add to that, I would suggest also just being mindful of what you consume. And the people you spend time with, like spending time with people who are also actively pursuing an abundant mindset, who are actively strengthening their intuition and following Instagram accounts that are feeding that mindset that you want as opposed to more scarcity driven stuff because there’s so much noise out there.
You can really filter your feed that way and listen to podcasts that inspire you and motivate you as opposed to, as opposed to ones that don’t, that don’t bring you closer to the mindset that you want and bring you closer to your intuition.
Cilia: When you’re connected with your intuition you can channel things that when you said them, you were total embodiment of it. Totally, fully believed it, but then right after the experience you’re like, I have no idea what they just said. 😂
Does that happen when you teach yoga? Cuz that used to happen to me all the time.
Maria: Oh yeah. Like when you really have those channeled experiences, you’re like, where did that pearl of wisdom come from? You just step into that full self trust. It’s kind of amazing what can come up.
Just from a yoga point of view, like when I, when I used to plan my classes too much, it’s like it didn’t allow that space. Maybe like I have to remember to say this and this and this, whereas when I like have a, like a basic understanding of what I’m gonna do, but not have everything planned, that’s when that stuff that real magic can come through.
Cilia: Yeah, My experience was the same.
I love how you mentioned about dropping into the body helps us to get out of our minds. Cuz our mind loves to think that it’s so important. .
Maria: Oh yeah. And always write. Yeah. Even though if you actually recorded all the things that your mind says to you, it’s like a really unreliable person contradicting itself all the time 😂
Cilia: 😂 Yeah and I love that you brought up dropping into your body. I recently read this in a book called Quantum Warrior (by John Kehoe) where he talks about how wisdom from the body will come first.
Feeling and sensation will be first, and then thoughts and ideas will channel through you. And, as soon as he said that, I was like, oh, that’s why….for me this whole year has been kind of a journey of connecting with feminine energy. So there’ve been like a lot of embodiment practices I’ve had to do. And then right after that I’ll have like, something out of my body… Information comes in, and then I’ll write in my journal and I’m like, oh, this would be a great Instagram caption, or like, this should be my next masterclass. And it comes from this space of being in the body first.
Maria: I think it’s so valid, such an important connection to make because sometimes we, we like sit in front of our laptop and like force yourself. Like “I have to come up with something.” You can’t force creativity, you can’t force these things like, It makes me wanna re recommend another book, which is Big Magic by Elizabeth Gilbert.
Cilia: I love that one. It’s such an incredible, incredible book.
Maria: Yeah, the key piece that kind of is coming up for me now is how she talks about ideas and how we are not the creators of ideas. They’re these separate entities that come and come to us because they want to be created, they wanna be made real. And so they visit the people that they think will make them real. And so if you don’t act on it, when you get an idea, that’s why you’re gonna come across someone else who is doing what you feel like is your idea. But it’s because you never made it real.
Cilia: So let’s, let’s drive our little podcast vehicle back to PR 😂 So, in the last episode we recorded, you mentioned that someone is typically ready for PR after about a year of business. Because the first year you’re still kind of figuring it out, maybe you’re pivoting a little bit, changing your niche, and then you feel a little bit more solid at the end. Why is PR beneficial?
Benefits of Landing Press vs Relying on Social Media
Maria: The first piece is that it’s a form of organic reach. So by landing press and by getting speaking opportunities and being on podcasts, you get to really reach a huge number of people.
These publications will have like millions of readers, and you do it for free. So it’s a way for you to grow and for you to reach people with your message that isn’t limited by an algorithm. It’s going straight out to these readers. And not only does it connect with readers, it’s also going to impact your SEO.
If it’s digital press, for example, it’s gonna drive up your search result, like, your website on search results for relevant keywords, so it improves your discoverability. So you’re visible outside of social media.
And if you think about the way that we consume things, like a lot of us are Googling stuff, you know, and not necessarily looking for everything on social media. Or if we look on social media, it’s like, we’ll see something like, oh, that’s interesting, I’m gonna come back to it. And it’s really hard to find it again on social media.
If you look it up on Google, you’re gonna keep a tab open, you know? So it’s really that organic reach.
The second big benefit is also the credibility that it builds. I asked my followers this question actually when I was featured in Business Insider, I was like, how does that change the way you feel about me?
You know, it’s like this instant stamp of approval that’s like, oh shit, she must know what she’s talking about. If she’s been featured in Insider or Forbes. There’s also studies that back this up that people really trust recommendations 10 to one over traditional advertising, because it’s someone else being like, Hey, check this person out, they’re awesome.
As opposed to the person being like, Hey, I’m awesome 😂 . Which is kinda how I explain pr, um, in layman’s terms. It’s a way to just build instant credibility with people who don’t know you, but it also is a way to cement that authority that you’ve already kind of built on the trust that you’ve built with your existing community because it’s a continuation of the expertise that they already see.
That’s a really big piece that you really cannot get anywhere else. That’s the value of press. It’s because it’s earned, it’s not something you can pay for. It gives you that credibility, because you can’t pay to have a splash feature in the New York Times. You have to pitch it, earn it, and position yourself as that expert that they would then buy into.
The last benefit, cause I feel like I can be talking about this forever, is the longevity compared to social media. Social media posts, I think has an average lifespan of 48 hours if it’s on the grid. Story, obviously 24 hours.
Whereas a piece of press or like a podcast episode, it lives forever. That means that people can continue to discover you again. If they’re Googling, old press comes up all the time. It’s also gonna be boosting your SEO regardless of how much time passes because it’s such a high ranking domain authority. Google is gonna know that you’re a reliable source for X keywords because this big media outlet has linked to you.
I had clients say that people come find them after years after they’ve had a piece of press or a podcast episode. If someone gets really into a podcast, like I do, then you wanna listen to all the episodes. So you’re gonna go back and listen to the old ones and maybe you’re gonna find someone. And that longevity is just you just, you don’t get that on social media.
Cilia: It sounds like, uh, choosing PR as a strategy to grow your business is like very aligned with feminine energy because you’re not like constantly putting out stuff. You’re just kind of, you, you’re pitching, I guess. I don’t know how it works. Let’s talk about that a little bit.
So if someone knows what they’re offering, they’ve had their year in business, they have, I’m guessing that signature offer. They should have a signature offer, right, before they go into PR?
Maria: Well, I guess it depends on the nature of the business. If you’re a coach, maybe it is a signature offer, but if you’re a product business or a service business that has multiple offers, it’s more of a matter of of deciding like what your business goals are and what the kind of key product you wanna push is and having that inform your PR objectives because you might be pitching different stories depending on what it is you’re trying to sell.
Cilia: Gotcha. Okay, so let’s say we have all that. What is, what is the first step?
Step Two: Get Clear on your PR Objectives
Maria: Get clear on the PR objective. The example that I like to give is when I headed a PR for this travel company, we were selling group tours which we changed to trips to millennials because tours were seen as this thing that like retired people do. Like your parents would go on a tour and it was like, not cool. That was kind of the temperature of our audience.
And so in order to sell these trips, we had to also change the perception of group tours among millennials. So that was the PR objective.
So, obviously the goal is to sell. But through PR we could change the way people would feel and perceive these trips. And that’s ultimately what sold the trips.
So that’s why it’s taking that time to think about what is the objective… do you need to raise awareness of an issue that people don’t know about that’s important that you solve? So that you have this clear intention.
There are so many ways that you can land press, from my point of view, that’s the abundance piece. We all have experiences that we can speak about and the media loves to feature average people because that’s ultimately affirming a trend or a shift. It’s rooted in multiple people feeling the same thing or experiencing the same thing, but in order to bring it back to that objective, when you get clear on that first, you can then be intentional about the types of stories that you pitch for.
You’re creating a consistent narrative as opposed to just going for all the different options just for the sake of landing press and then there’s not really a clear narrative of what you want to be known for.
- You’re positioning yourself as the go-to expert on the key things that are relevant to your business. That’s, that’s the thing that I would say to go do first.
- And then the second piece is getting clear on the, your messaging, which are [the answers to] “what do you wanna be known for?”
- What’s your mission?
- What are your unique selling points?
- What are your core values and how does that relate to the larger conversation? What is your unique point of view on what is happening in the world right now?
- Then you look at who you want to be talking to, which is based on your target.
Cilia: And then, are there any physical pieces that you need to land to press? I’ve heard the term Press Kit, I have no idea what that is, or what that means. Can we go through that?
Let’s talk about a Press Kit
It’ll depend on the type of business you run. If you’re a product-based business, you need to have good imagery. Because if you’re gonna be featured in a roundup in a print magazine, you’re gonna need to have a good image they can use in that roundup. So you wanna have those ready to go.
For all business owners, I’d say have good head shots. That doesn’t mean they have to be boring and super professional, but professional enough that they’re not selfies. Have those ready because a journalist might want those and it’s just nice to have them and not have to go searching for them or quickly having to take them.
And that’s really what you put into a press kit. It’s anything that the journalist would need in order to feature you. So product images, and headshot. Then the third piece usually in a press kit is a press release.
But I see the industry moving more and more away from press releases unless you’re a really big brand that really basically only communicates through press releases. Like the President, big brands like Coca-Cola and stuff that the media is interested in hearing news from and they’re a publicly traded company. They need to issue news all the time and they know people are gonna write about it because they’re already well known. Then sending out a press release is a really easy, quick way to spread the message.
But when you’re a newer brand or someone that is not as well known, you don’t need to send a release, there’s a time and place for it. Most of the time sending a pitch, which is essentially an email, or maybe it’s a tweet or a dm, you don’t need to have this long Word document or PDF. If anything, it’s just gonna be ignored because a journalist has hundreds and hundreds of emails in their inbox. So, simplify. Like, why do it if it’s not necessary?
Cilia: I didn’t realize until now that a journalist really is there to collect the information, and if you are a person who wants to be in press, like you’re giving them all the stuff, right? You’re giving them your story, you’re giving them your photo… for some reason I thought that a newspaper would come out and like, come, take your photo for you.
Maria: It does happen if they’re doing a big splash feature or something like that. They sometimes do have budget for those kinds of things, but it really depends on the publication. It really depends on the publication.
Now also you might be talking to a reporter who’s in New York and you’re in California or the other way around, and media’s budgets aren’t what they used to be. So that’s why if you have those things ready, it just makes your job easier.
Ultimately your job when you’re pitching the media is to help them do their job and that’s my best piece of advice to anyone who wants to land press is: how can you help the journalist do their job?
Cilia: And I think you touched on that, it’s something I’ve heard you say on your Instagram about making yourself newsworthy. The way you craft your story or your messages to make it so when a reporter reads it, they’re like, “oh, this is interesting, I wanna feature this.” How does someone go about doing this?
Step Three: Make Yourself Newsworthy
You always wanna ask yourself that question when you’re pitching a journalist: is this actually newsworthy? Because a lot of the time we can be like,”this is really interesting, but why is it news?”
[for example] One thing that’s been been spoken about a lot in the media is the great resignation. Millions of people in the US have resigned from their jobs which has been making headlines. So if you were now to send a journalist an email that’s like,”oh, the great resignation is happening, it’s crazy and like I, I left my….” That’s not newsworthy anymore, it’s already been talked about.
So the newsworthy piece would be like,”I’ve seen firsthand working with a lot of corporate businesses and all of their employees are burning out. That’s why the great resignation is happening.” That’s a new piece of information that builds on the story, so that’s newsworthy. If you had like figures or case studies of that being the case from multiple people, a trend happening that…is this actually because of burnout, or this is actually because of mental health issues… something like that, that’s newsworthy.
Same thing goes for you pitching your story. Something that works really well is a big transformation. One that had that we landed when I was working at that travel company is a lawyer who quit her job & flew from Australia to the UK and became a tour guide. She went from practicing law in a corporate environment and in a suit to traveling the world for her job. That transformation like that made a headline. That was newsworthy because there’s an interest from readers and living this kind of a lifestyle.
Whereas if you had said something like,” this girl, she, she’s a tour guide”… why is that newsworthy? You have to give them the piece that makes it interesting.
80% of the time we get no’s… with with landing press. If you’re connected enough to your why and your mission and what you are here to, the message that you’re here to share, you will find the right person. It’s just a matter of time and consistency.Maria Eilersen
Cilia: There are two ways you can go about landing press: (1) you can do it yourself, (2) You can hire someone. You could also even join like a group program. And you shared with me before our call that you wanted to kind of go over some common misconceptions around landing press yourself.
Common Misconceptions of Landing Press
Maria: The first piece is there are the two avenues that you can obviously hire someone. I think that feeds into the misconception. A lot of people think that you have to hire someone to do it. That you have to get an agency or a publicist to pitch for you. That’s something I’ve had come up from people saying,”why would a journalist wanna talk to me? Wouldn’t they prefer to talk to a PR person?”
And actually, every single journalist I’ve ever connected with, and this is across the board with all my PR friends too. Journalists prefer to go straight to the source if they don’t have to go through all these gates and talk to these PR people. They’d much prefer that, they hate having to jump through the hoops with us, they just kind of do it because they have to. So if they can go straight to the source, it cuts out the middleman. They really appreciate that and it’s an exclusive, like direct access.
You as a business owner, doing your own PR is gonna help you stand out against all the PR people. And also you are the best person to deliver your message. There’s no risk of a PR person or an agency who doesn’t have the time to devote to really understand you and your business who will water down your message. If it’s you delivering your message and it’s coming from a place of truth and authenticity and you know, coming from the heart, that’s also gonna translate.
The other misconception that’s really common is that you have to have media contacts in order to land press. That’s something that gets thrown around a lot, even people who hire people for PR roles, like the amount of times I’ve been asked, “well, do you have any media contacts in this industry?”
And it’s like, how do you think you create them? You’re not born with them. [It’s not like] you’re gonna be a PR person, so here you go, here’s your little like black book. You have to create them.
That’s something that I think the industry is also really guilty of making it seem like we have all these contacts and that’s what, that’s ultimately what you’re paying for, but you have to create them. Everyone is capable of creating them because contacts are essentially just relationships, right? And we’re all able to build relationships. That’s literally what we do in our work, in our social, private life, and that’s really what it is.
I feel like that just takes it off this pedestal and makes it less intimidating that essentially just building relationships and the way you build relationships is finding common ground, right? That’s what you do as a PR person. And something that I feel like the industry doesn’t want people to know is, the majority of the time as a PR person, you are not pitching people you know… you’re pitching new reporters because it doesn’t matter how good of a contact you have.
Like let’s say in travel, I have a lot, but If I’m talking about some tech company, it doesn’t matter if they like me, they’ll be like,” well, I write about travel. I’m not gonna start writing about tech just because I like you. My job is to write about travel.” So yeah, that’s a really big misconception that I wanna just shout from the rooftops that like anyone is capable of doing this.
Cilia: I’m also going to guess that when you’re pitching to media, whether you’re doing it yourself or you’re hiring someone, that it might be a long-term game. Like, it might take a while for to get a yes. And you mentioned that you like to work with heart led people and, being a heart led person myself, I’m very sensitive, I have a lot of feels. What advice would you give to those kind of people, people who are heart led, who feel a lot to continue going, even though it might feel like you’re getting nowhere or it might feel like you’re getting a lot of like rejection. What advice would you give to those group of people?
When your efforts for landing press seem to be getting nowhere…
Maria: First it’s just to acknowledge that you’re doing something new and you’re doing something scary and you’re putting yourself out there. Um, and so it’s gonna be normal and natural to feel this way. But also if you’re listening to this podcast, you’re an entrepreneur or an aspiring entrepreneur, so you also know that most of the time we get nos, right?
80% of the time we get no’s, but we believe in our service or product enough to keep going. And it’s kind of the same with with landing press. If you’re connected enough to your why and your mission and what you are here to, the message that you’re here to share, you will find the right person. It’s just a matter of time and consistency. That it doesn’t happen overnight, but if you implement the best practices and you’re really intentional and targeted with your time… you’re not pitching a beauty story to a sports journalist, it’s only a matter of time before it actually happens.
So it’s staying in that place of trust, which I think comes back to maybe one of the first questions, which was like, how do you stay in, in touch with your body and touch with your intuition?
And it’s staying in that place of trust and knowing that it’s coming. It’s coming. If you just stay consistent and keep working through the doubt and also not being attached. When I worked at an agency and I was under a lot of pressure to deliver for some client, I remember one day I think I literally sent out like 200 pitches because I was like,”fuck my boss is really unhappy, we need to deliver for this client. They’re not happy.”
Did any of those journalists respond? No, because I was coming from this place of like desperation.
I think that speaks to the abundance piece of, you don’t need to be glued to the media and to your inbox 24/7. You just need to be strategic about it and then go live your life and go serve your clients and you know, be in your zone of genius.
Cilia: So beautifully said, and it’s very important to realize that our energy and the way we approach things has an effect on the outcome. I love that you brought that up.
Maria: Yeah. It can be felt and I think that’s also why journalists, if they can feel you in the pitch, like they’re gonna feel that energy and you’re gonna be able to transmit that energy much better than a PR person.
I mean, I don’t wanna discredit the many amazing PR people out there, but there are also publicists who are just, you know, doing it for the money or doing it because it’s their job.
And that’s why I think when you understand how all this works, when you then get to a point when you wanna outsource, you’ll be able to find the publicist who will actually be able to translate your message and buy into what you’re all about.
Cilia: Everything that you’ve said, this episode and the one before, I think really shows your conscious approach.
Maria: thank you. How you pitch journalists and the way that you implement a PR strategy is actually highly intuitive because there’s not a recipe. It’s not like if you do A and you do B, you get C.
It’s like if you do A and you do B, sometimes you get C, sometimes you get D, sometimes you get X. You know, it’s, it’s about cultivating this intuition for what is gonna work based on yes, best practices, but also based on your own experience and figuring out what works for you.
Because the way that we communicate is changing all the time, which obviously is changing the way the media runs and the way that you pitch the media as well. It used to be faxes and phone calls. Now it’s email and social media. And,you know, Metaverse is coming.
Maybe we’re gonna be VR pitching people, you know? The way that you pitch keeps evolving and you keep learning. But if you get that intuition and have that instinct, that can’t be taken away from you. Then you’re gonna have the confidence to experiment and you’re gonna know how to get the recognition you deserve regardless of what’s going on with technology and what the media landscape looks like.
Cilia: I am not excited for the Metaverse. . .
Maria: Yeah. Let’s not even go there 😂
Cilia: Social media’s already addictive enough, I can’t even imagine if it’s in a VR space, but that’s a whole different topic for a whole different episode 😂
Maria: I think the only thing that would excite me about it is that I would be able to hang out with friends who like live in other countries.
Cilia: Yeah, that would be cool. I’m curious to know what media sources you like to keep your eyes on and why?
Media sources to watch 👀
Maria: I like to check daily briefings. I receive briefings straight to my inbox, which just easy and simple, you can just kind of skim. I get the New York Times Morning Briefing, which is really good, giving you the top headlines. Also Morning Brew, and they’re really objective, reliable sources.
And then I also set Google alerts, which I would recommend everyone do because it simplifies and gives you the daily rundown of stories that are relevant to specific keywords. For me, for example, it’s public relations, women entrepreneurs, things like that. You can set those keywords and you just get it straight to your inbox so you don’t feel like you have to, watch CNN for several hours or whatever the news source it is that you like to tune into.
Then if I wanna go a little, like zoom a little bit out from like, the pieces that are really relevant to me, I’ll actually go onto Google News because I really like that I can see one story, but then I can see a quick snapshot of how different media outlets have covered it like the headline they’ve chosen.
Because obviously different media outlets have different biases, so that also kind of gives you a quick overview what the story is and then based on those headlines, I can click through and read the full story from the source that I feel like is capturing it from the best point of view. You can toggle by region and you can search for keywords and I like the way you are kind of like curating it as opposed to just looking at one media’s angle.
Then I also follow some on Instagram, the ones that I like which are NBC and pink news for all things LGBTQ news because that is really important to me and doesn’t get pushed by a lot of media, you have to go digging for it. And then tuning into specific podcasts, like I don’t try to listen to everything. Less is more, but a little bit is better than nothing.
The one podcast that I’d really recommend to everyone who wants to get a read of public sentiment on big news stories is After Work Drinks, which is an amazing podcast with a girl from New Zealand and a girl from Australia who both live in London. They’re both journalists but they’re also so relatable and really sweet and like unpretentious and talk about the main headlines or the main shows that people are talking about any big conversations that are happening. It kinda gives you a really good overview of what’s going on and the way people are responding to it without needing to go out and read all the stories.
Cilia: That sounds like such an interesting podcast. I’m going to look it up.
Maria: Yeah. And the reason why it’s called After Work Drinks is because they’re usually sitting and having a cocktail, which is nice to hear the ice, which is so fun. I’ve been listening to them for like years now, I feel like they’re my friends.
Cilia: Aw, that’s cute. Do you wanna have a little manifesting moment and declare what media sources you will be featured in in 2022?
Maria: Oh, this is exciting and scary at the same time. Yeah, I do practice what I preach and that’s also why I feel like I can so relate to my clients because it is scary even if you’ve done it a million times.
I should have a business insider piece coming out soon, which is exciting. So I’m like wanting to manifest that comes before the end of the year, which I think it will. And I guess when people are listening to that, it will be 2022.
I’ve always wanted to be featured in, in Cosmo, which I think is totally possible. But my big dream, which is probably a shared dream among a lot of people, is the New York Times. I’ve actually pitched them before when I was in college and obviously there’s so much competition. Now on the side of pr it would be cool to come in that way.
Yeah. So let me put that out there.
Cilia: Yeah, we’ll put it out there.
Where to find Maria
If you want a 1:1 PR coach to help you with landing press, she also has a group program, find Maria on instagram @beconsciousPR or on her website here.
Hey! I'm Cilia
Self Love Mentor & Embodiment Guide
I help women ground, feel, & express freely through mindfulness, compassion, and sacred ritual so that they can feel confident, fulfilled, and HAWT!
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